Searches for Religious Destinations in Tier II and III Cities Soar by 97%
Ayodhya, Ujjain, Badrinath Top the Chart
Key Findings from KPMG Report
According to a recent report by KPMG, searches for religious destinations in tier II and III cities have surged by an impressive 97%. This significant increase highlights the growing importance of religious tourism in India.
The report analyzed search data for popular religious destinations across India and found that Ayodhya, Ujjain, and Badrinath emerged as the top three destinations with the highest search volume.
Key Trends
Tier II and III cities driving growth: The surge in searches is primarily driven by increased internet penetration and smartphone usage in tier II and III cities. These cities have a large population of religious pilgrims who are now able to plan and book their trips more easily.
Ayodhya, Ujjain, Badrinath lead the way: Ayodhya, the birthplace of Lord Rama, Ujjain, one of the twelve Jyotirlingas, and Badrinath, a sacred pilgrimage site for Hindus, have consistently attracted a large number of visitors.
Religious tourism remains popular: The report reinforces the enduring popularity of religious tourism in India. Pilgrims continue to seek out spiritual experiences and visit holy places across the country.
Impact on Tourism Industry
The boom in religious tourism is expected to have a positive impact on the tourism industry in tier II and III cities. It will lead to increased footfall at religious destinations, boost local businesses, and create employment opportunities.
Increased hotel demand: The influx of pilgrims is likely to drive demand for hotel accommodations, particularly in the vicinity of religious destinations.
Transportation infrastructure improvements: The government is likely to invest in improving transportation infrastructure to facilitate travel to these destinations.
Conclusion
The surge in searches for religious destinations in tier II and III cities is a testament to the growing importance of religious tourism in India. As internet penetration continues to expand, pilgrims in smaller cities are increasingly turning to digital platforms to plan and book their trips.
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